With over eight years of experience defining the visual language of global lifestyle brands, I am currently the Lead Creative for Urban Outfitters UK & Europe. My work sits at the intersection of high-end editorial storytelling and digital-first innovation.

Previously, as Art Editor at Cosmopolitan UK, I spearheaded the brand’s visual identity across print, digital, and social platforms. From art directing celebrity covers and motion-led video animation to managing high-scale commercial partnerships, I ensured a cohesive, dynamic presence that resonated with millions. My dedication to pushing creative boundaries was recently recognized with the prestigious BSME 'Best Designer' Award.

Having collaborated with renowned titles including ELLE, Stylist, and Women’s Health, I bring a strategic, leadership-led approach to every project - steering dedicated teams to transform visionary concepts into culturally relevant, award-winning campaigns.